From the desk of Chris Bennett
Our unique blend of scholarly articles by leading eye care academics and commercially-relevant news and features continues to meet the needs of our readers in optical practices, clinics and universities up and down the country.In the world we now inhabit, where free content has changed the publishing landscape forever, Optician's position as a subscription-only print journal is a powerful indicator of the value our readers put on receiving their copy of Optician, in-practice or at home, every week throughout the year.
The core strength of Optician Journal also enables us to harness the undoubted power of the internet to deliver timely information, matched to individual requirements. Our website, www.opticianonline.net continues to develop as we uncover what eye care professionals look for online, with our comprehensive CET module which feeds directly into the GOC database, and opportunities for image-sharing, video communications, blogs and forums on OpticianSpace , our online community. Targeted emails keep our users up to date with latest technologies, regulations and services, and our steady approach to well-researched online development keeps us focussed on reader needs.
Eye care is for the most part weathering the current economic storm; Optician and its portfolio continue to be an effective and cost-efficient way to reach targeted groups of optical professionals with the right message, at the right time.
Thank you for taking the time to explore our media centre.
Chris Bennett
Editor and Associate Publisher
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