Circulation
Optician is independently audited by the ABC.You can view our latest ABC certificate here.
Our current ABC 2009 Total Average Net Circulation is 6,138.
On top of this, our latest research (Oct 09) tells us that each copy is passed on to a further 1.8 readers. So we calculate our overall readership to be 17,186.
How we evaluate Optician against Optometry Today
You can see on the ABC website that Optometry Today is sent to an average net circulation of 20,203.
This is made up of:
** 11,022 members of the AOP. (Which includes retired members and student members as well as active optoms)
** Just 170 paid-for subscriptions.
** Over 9,303 free copies which are designated "non-controlled." This means that OT sends them out to recipients who can be...well, anyone, whether they want to receive the magazine or not.
Our strong subscriber base is made up of readers who are prepared to pay up to £190/year to receive the Optician Journal, and we know from research that they are active eye care professionals, working in multiples and independent practices in almost equal numbers.
If you want to reach the most engaged and active professional readership with your advertising message, there's only one choice: Optician.
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