Optician is independently audited by the ABC.
Our current ABC 2014 Total Average Net Circulation is 4,569 (subject to ABC approval)
Optician is a premium space to place your targeted marketing messaging, due to its highly qualified and loyal readership:
- 73% of subscribers are qualified practitioners (OO, DO, CLO)
- 85% are employed/owner/self employed
- 38% work for independent opticians with less than 5 practices
- 27% work for national retail chains
- 8% work for regional optical chains with over 5 practices
Optician has a loyal subscriber base, and 62% have been enjoying their subscription for over 10 years.
With an average of 2.8 readers an issue, Optician has total readership of 12,793 professionals per copy
(Fusion Study: November 2014, Base 257 responses)