Optician Magazine


Optician is independently audited by the ABC. 

View our latest certificate here.

Our current ABC 2014 Total Average Net Circulation is 4,569 (subject to ABC approval)

Optician is a premium space to place your targeted marketing messaging, due to its highly qualified and loyal readership:

  • 73% of subscribers are qualified practitioners (OO, DO, CLO)
  • 85% are employed/owner/self employed
  • 38% work for independent opticians with less than 5 practices
  • 27% work for national retail chains
  • 8% work for regional optical chains with over 5 practices

Optician has a loyal subscriber base, and 62% have been enjoying their subscription for over 10 years.

With an average of 2.8 readers an issue, Optician has total readership of 12,793 professionals per copy

(Fusion Study: November 2014, Base 257 responses)

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