Articles
Here are a few articles that we've been finding helpful:Three keys to succesful advertising
Get your ads on target
In a recent survey, just 30.5% of responding marketers admitted using targeted online display advertising. Probed further, they were glad they had, with almost every respondent seeing better response rates from targeted campaigns. Isn’t it time you turned ad targeting into a quick win for you?
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Keep it simple
Creative types can often get carried away with complex ideas. Don’t let them. Survey after survey shows that simplicity works best in advertising design – and ease of use, in online executions.
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Create. Test. Improve
What works best? Nobody knows – until they try. The answer is to create different executions, test them against one another, use the ones that work best, and keep tweaking and improving them until you arrive at a winning formula.
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Testing - your key to success
The best way to improve conversions?
Many companies dissatisfied with their conversion rates cite A/B testing as the best way to improve matters. More than half of all companies said it was highly valuable, with another 42% rating it as quite valuable.
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Bad creative is a drag
"When it comes to digital advertising, a lot of time is spent choosing Web sites, ad sizes, formats, targeting and other factors," says Ken Mallon, Dynamic Logic’s SVP of custom solutions. "But not enough time is spent producing and testing high quality ads."
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Always test everything
No matter how well your ads, emails and landing pages are performing, they can always do better. Continuous testing is the only way to ensure that campaigns are always improving. This means eternally running multiple variations of everything that matters to your lead funnel.
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Advertising Testing: A/B Split Tests & Successful Split Testing Tips
The classic advertising workout method is simple: it's called "split testing" or "A/B split testing." Essentially it's the process where you compare two alternative advertising treatments and retain the more effective one. Only comparing two executions at a time allows you to get a true picture of the effectiveness of each variable.
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