Market Research
Optician and Reed Business Insight can provide you with a range of market research services. Reed Business Insight is the independent market research division of Reed Business Information and provides unique access to a large number of business decision makers via a range of research techniques. With our innovative research solutions you can:
- Gain invaluable insights into the hospitality market place
- Make informed business decisions
- Obtain feedback on your products and brands
- Keep one step ahead of your competitors
Our team of market research professionals have a wealth of experience across the eye care market. Previous experience in the optical sector includes working with a client who wanted to assess the customer requirements of optical glazing suppliers amongst their target audience and clients have included CIBA Vision, Carl Zeiss and Continental Eyeware.
For more information on how Reed Business Insight can solve your research needs, contact your Optician Account Manager or visit www.rbinsight.co.uk
Website Health Check
Evaluate your website and deliver more traffic, leads and revenue to your businessIf you want to find out more on driving traffic to your website, maximising sales opportunities and improving conversion rates, Reed Business Insight also offer Website Health Checks; a full analysis of your site to ensure optimum performance.
For more information please download the Information Brochure.
Hot Topics
Align your brand with topical issues through hard-hitting PRCommissioning Hot Topic research means your business gets front of mind with your target audience, through indepth reports published in Optician and on OpticianOnline.net. You also get to liaise directly with our editorial teams, ensuring coverage that is relevant and helpful to your brand message. All this, and valuable insight into your key target audience.
Download the latest information on Hot Topics.
Market Barometer
You’re a key player in the industry – show your support throughout the yearOur Market Barometer programme is a continuous market tracking study, that gives you promotion throughout the year, on various communications and across different media, ensuring that our audience remembers you when making buying decisions. Plus twice in the year, you’ll get the opportunity to set questions – gaining valuable market insight from senior industry professionals.
Download the Market Barometer Fact Sheet.
Contact Us
To discuss Website Health Checks, Hot Topic Research or Market Barometer research contact your usual Optician Account Handler on 020 8652 3021 or email karen.hicks@rbi.co.uk.To discuss a bespoke research package please contact Optician's Reed Business Insight team by phone on 020 8652 8564 or by email.
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